Logo
The Lovie logo is built around the Celtic quaternary knot — four interlocking circles that symbolize connection, unity, and continuity. Use it consistently to maintain brand recognition.
Logo Variants
Our logo exists in three primary forms. Choose the variant that best suits your context.
Primary Logo
Full lockup for most uses
Symbol
Icon only for compact spaces
Reversed
White on dark backgrounds
Lockups
Standard arrangements of the Lovie symbol and wordmark.
Horizontal Lockup
Default arrangement
LOVIEStacked Lockup
For square formats
Symbol & Stacked
The Lovie knot symbol can stand alone when the brand is already established in context.
Symbol — Light
Symbol — Dark
Symbol — Brand Blue
Clearspace
Always maintain adequate clearspace around the logo. The minimum clearspace is equal to the height of the knot symbol.
Minimum Size
Never use the logo below these minimum sizes to ensure legibility.
Full Logo
Min: 120px / 32mm
Symbol
Min: 24px / 6mm
Favicon
Min: 16px / 4mm
Hierarchy
When the Lovie logo appears alongside other brands, it should maintain visual prominence.
Primary — Brand Blue
Secondary — Dark
Tertiary — Green
Color Modes
The logo adapts to different background contexts. Use the appropriate color variant for each situation.
On White
On Light Gray
On Dark
On Brand Blue
On Brand Green
On Cream
Color Selector
Test the logo against any background color to verify contrast and legibility.
Quick presets
Background Usage
Guidelines for using the logo on various background types.
Solid White
Solid Dark
Brand Blue
Photography
Do's and Don'ts
Follow these rules to keep the Lovie logo looking its best.
Use approved color variants
Maintain minimum clearspace
Use on high-contrast backgrounds
Don't rotate or skew
Don't use unapproved colors
Don't reduce opacity
Download Resources
Download logo files in various formats for print and digital use.
Logo SVG
Vector format for screen
Symbol SVG
Icon only, vector
Logo PNG
Raster, transparent bg
Symbol PNG
Icon only, raster