Color
Our color palette is grounded in nature — deep greens, honest blues, and warm neutrals. Color should guide the eye, create hierarchy, and reinforce the Lovie brand.
Brand Colors
These three colors form the core of our brand identity. Use them consistently across all touchpoints.
Brand Dark
#031906
Click to copyRGB: 3, 25, 6
Primary text, logo
Brand Blue
#065B98
Click to copyRGB: 6, 91, 152
CTAs, links, accents
Brand Green
#459567
Click to copyRGB: 69, 149, 103
Success, nature, growth
Blue Palette
Extended blue shades for depth and hierarchy.
Blue 900
#032D4C
Click to copyBlue 700
#044472
Click to copyBlue 500
#065B98
Click to copyBlue 300
#3A8BC4
Click to copyBlue 100
#E0EEF7
Click to copyGreen Palette
Extended green shades for growth and natural elements.
Green 900
#1E4A2E
Click to copyGreen 700
#31704A
Click to copyGreen 500
#459567
Click to copyGreen 300
#7AB894
Click to copyGreen 100
#E2F0E8
Click to copyNeutrals
Neutral tones for text, backgrounds, and structural elements.
Black
#0E0017
Click to copyDark Gray
#333333
Click to copyGray
#666666
Click to copyMid Gray
#999999
Click to copyLight Gray
#CCCCCC
Click to copyOff White
#F5F0EB
Click to copyWhite
#FFFFFF
Click to copyColor Usage
Guidelines for applying color correctly in digital products.
Digital (RGB)
Use RGB hex values for all screen-based applications including web, mobile apps, social media, and digital advertising. Always ensure sufficient contrast ratios for accessibility (WCAG AA minimum).
Print (CMYK)
Use CMYK values for all printed materials. For brand-critical applications like business cards and stationery, use Pantone spot colors for the most accurate reproduction.
Do's and Don'ts
Use brand colors at full opacity for primary elements
Ensure text meets WCAG AA contrast requirements
Use the extended palette for supporting elements
Don't apply gradients to the brand colors
Don't use brand blue or green as body text color
Don't create new color combinations not in the palette